Culture Fluency Program

Build the skills and awareness needed to work effectively with Chinese partners and customers

Chinese Market Blueprint

Customized Advisory

Project-based, on-demand support tailored to your goals

• Chinese Business Culture & Etiquette

How hierarchy, decision-making, and relationship-building differ from Finland.

• Effective Communication Styles

Adapting messaging, tone, and pacing for Chinese partners and clients.

• Negotiation & Trust-Building

Strategies for building credibility and relationship management (guanxi)

• Brand & Storytelling Adaptation

Presenting your product or company in ways that resonate with Chinese audiences.

We help Nordic SMEs enter and succeed in the Chinese market with a one-stop solution. From assessing “go or no-go,” to crafting a market entry roadmap, to validating trustworthy partners and ensuring smooth execution — we stand by your side every step of the way. Our support can be project-based or long-term, ensuring you have reliable expertise when you need it most

• Partnership validation & due diligence

• Delegation hosting & business facilitation

• Sector-specific advisory projects

• Executive cultural competence refreshers

• Business-focused Chinese language training for leaders

• Phase 1: Market Feasibility → Market opportunity analysis and go/no-go assessment

• Phase 2: Entry Roadmap → Localization and brand adaptation strategy

• Phase 3: Partner Validation → Due diligence and capability assessment to secure trustworthy, strategic partners

• Phase 4: Implementation & Ongoing Support → Hands-on execution, resource coordination, and continuous advisory for sustained market success