Bridging Nordic SMEs to China

—With Expertise You Can Trust

Ling Cao (Eva)

The founder

M.Sc. in Economics. University of Helsinki

M.Sc. in Finance. Hanken School of Economics

With over 10 years of professional experience bridging Finland and China, I have dedicated my career to helping Nordic companies successfully navigate the complexities of the Chinese market.

2009, I began my journey with Chinese macroeconomic research at the Bank of Finland after graduation from the University of Helsinki. Since 2011 onwards:

• Building East Asian digital strategies for an Italian multinational

• Facilitating a €1B+ Finland-China M&A deal at Spinverse

• Guiding 50+ Finnish SMEs into China at TechCode

• Holding 20+ business/gov delegations between China and Finland

• Organizing 10+ startup/investor events and workshops

Having firsthand experience working in Sino-Finnish teams, I deeply understand the operational and cultural challenges Finnish companies face when cooperating with Chinese partners. As someone rooted in Chinese heritage yet raised and professionally shaped in Finland, I naturally combine these perspectives to put myself in the shoes of Nordic businesses. My mission is to simplify and demystify the path to China, providing tailored resources, trusted partnerships, and pragmatic support so Finnish SMEs can confidently and efficiently enter the market.

Outside of work, I’m a mom of two navigating the beautiful chaos of a multicultural family—Finnish kids with Chinese and Italian roots.